For Armstrong and Spallumcheen businesses
A Little Christmas Magic
Saturday, November 28, 2026 · Throughout Armstrong
Help bring a little Christmas magic to Armstrong. Add window lights, host a tree, or offer something on the day. Choose what works for your business.
Daytime activities run from 10 a.m. to 4 p.m., with the official Downtown Light Up at 4:30 p.m.
Downtown construction is changing the usual plans, so the celebration will spread throughout the community. Businesses can take part in one way or several.
Evening hours are optional
Businesses are not being asked to stay open past Light Up at 4:30 p.m. You are welcome to stay open into the evening if that works for you.
This year, activities will take place during the day, with the celebration wrapping up with Light Up. The aim is to bring people downtown to shop and enjoy the festivities before gathering for Light Up.
The timing reflects uncertainty about downtown construction and street lighting. It also responds to feedback from businesses about the cost of extra staffing after a full day of work.
The Chamber will ask businesses for feedback after the event to help plan future celebrations.
This invitation is for businesses. The public activity program will be shared as activities are confirmed.
Choose your options